For over four years, I worked within the Performance Marketing Department at the mobile gaming studio King, contributing to large-scale, globally distributed marketing campaigns across four of its most successful franchises: Candy Crush Saga, Bubble Witch Saga, Pet Rescue Saga, and Farm Heroes Saga.

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The role was both highly illustrative and strongly graphic, combining hand-crafted illustration with clear layout, hierarchy, and brand-led design. Using Photoshop, Illustrator, and Blender, I produced digital assets for performance marketing across brand and campaign work, CRM, paid media, social, and cross-promotion — all designed to be visually engaging while meeting performance-driven requirements.

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A key focus of my work was the creation and ongoing optimisation of App Store assets for Candy Crush Saga, including illustrated Uber Banners, screenshot resizes, and the localisation of creative for international markets. I have created multiple top-performing App Store assets, many of which have been featured globally and viewed by millions of players worldwide.

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