For over four years, I worked in the Performance Marketing Department at King, contributing to global campaigns for Candy Crush Saga, Bubble Witch Saga, Pet Rescue Saga, and Farm Heroes Saga.
 

My role combined illustration and graphic design, creating performance marketing assets across paid media, social, cross-promotion, and brand campaigns. I worked extensively with game key art, developing and adapting visuals for global markets, including App Store creatives such as Uber Banners, screenshot resizes, and localisation for international audiences. Many of these assets were top-performing and reached millions of players worldwide.
 

I regularly handled large-scale resizing and localisation of creative across multiple formats, ensuring consistency across global campaigns. I also integrated AI tools into my workflow to improve efficiency and iteration speed.
 

Alongside 2D design, I used Blender to incorporate and build 3D elements into marketing visuals, enhancing depth and overall visual quality.

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